Women’s Football Rise in Popularity
Women’s football has soared from fringe competitions to a worldwide sporting giant, breaking attendance and viewing records in 2025. Competitions such as the National Women’s Soccer League (NWSL) of the United States and the UEFA Women’s Champions League in Europe are attracting unprecedented audiences, driven by emerging stars, shrewd investments, and cultural change fueled by social media. With the UEFA Women’s Euro 2025 in Switzerland (July 2–27) looming, the meteoric growth of the sport continues unabated. According to a report by Nielsen Sports and PepsiCo, women’s football is set to become one of the world’s top five sports by 2030, with a fan base of over 800 million, up from 38% today. … Read more