Exclusive: ‘Better Than Yesterday’, The Inspiring Journey of Indie Rapper Shayy

In India’s ever-evolving music landscape, a silent revolution is taking place — led by independent artists who are scripting their own success stories, one song at a time. While most mainstream singers benefit from flashy promotions and industry connections, independent musicians are often self-taught, self-funded, and self-driven.

One such voice in this growing community is Akshay Kumar AKA Shayy, a rapper who has steadily built his career from the ground up, armed with nothing more than a ₹1000 microphone and a dream. In this candid interview, Akshay opens up about the hustle, the heartaches, and the hope that fuels every independent artist.

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Q: Who is an Independent Artist, and how are they different from mainstream label artists?

Shayy: An independent artist is someone who creates and releases their music without the backing of a major label or investor. From music production to mixing, mastering, and even video creation — we manage everything ourselves, often paying out of our own pockets or doing it with the help of personal skills.

In contrast, artists signed to labels get financial support, studio access, and marketing teams. They receive an advance and the label often handles all costs. But we indie artists? We’re the writers, producers, marketers, and managers — all rolled into one.

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Q: How long does it typically take to grow as an independent musician in India?

Shayy: It varies. Some aim for 10,000 listeners, others want 100,000 or more. Without big budgets, growth happens in small steps. You have to be consistent. You can’t expect overnight success — our audience builds gradually.

But the truth is, all it takes is one good song to go viral. If people discover your catalogue and like what they hear, things can change fast. I’d say, focus on making great music consistently for 2–3 years. If you stay patient and smart, shows and recognition will come.

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Q: Do you have a musical idol or someone you look up to in the industry?

Shayy: I don’t really have one specific idol. I try to learn from everyone. For example, Eminem’s writing is amazing, and Russ is incredible at business. Everyone has something unique. My only goal is to become better than the person I was yesterday.

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Q: What inspired you to get into rap music?

Shayy: It started casually in school — just performing lines to impress friends. Then I got into serious rap, like Eminem, and it felt cool. But as I grew up, I realized music can actually change someone’s mood or help them in tough times.

That’s what motivates me now — the idea that my words can help someone feel better or inspired when they’re struggling.

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Q: What were your biggest struggles in the early days?

Shayy: Money. I didn’t have the budget for a proper studio, mic, or even software. I started with a ₹1000 mic and a basic 4GB laptop using FL Studio. I taught myself everything — production, mixing, mastering — because I couldn’t afford to outsource.

It never really felt like a struggle back then because I was enjoying the process. And honestly, the things I learned during that time still help me today when I work with professionals.

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Q: How do you deal with social pressure or negativity during your journey?

Shayy: It’s tough. People will talk, question your choices, compare you to others. But the key is to keep moving forward, to believe in what you’re building. You’ve got to be mentally strong and keep your focus on your goals.

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Q: Are there enough platforms in India that support independent artists?

Shayy: Not really. For singers, there’s Indian Idol. For rappers, MTV Hustle. Beyond that, there aren’t many mainstream platforms. Occasionally, someone like Samay Raina comes forward to support indie talent, but those moments are rare.

Also, selection processes in big shows aren’t always transparent, and even if you get selected, success isn’t guaranteed. We need more platforms with fair processes and long-term opportunities.

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Q: What was your family’s reaction to your decision to pursue music as a career?

Shayy: My parents never stopped me, but they did ask me to prioritize studies. They worried about stability — and they were right, in a way. It’s tough to survive here without a clear career path.

But they never discouraged me outright, which I really appreciate. That silent support matters a lot.

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Q: Final Words for Aspiring Independent Artists?

Shayy: Don’t wait for the perfect gear or big label deals. Start with what you have. Learn, improve, and stay consistent. It’s not easy, but it’s honest — and that’s the beauty of being an independent artist.

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Shayy’s story is a testament to grit, growth, and the power of self-belief. In a system that often ignores artists without flashy numbers or celebrity endorsements, it’s voices like his that remind us: true talent doesn’t need permission — just persistence.

Stay tuned to The Ink Post as we continue to explore the lives of India’s most fearless and unfiltered independent artists.

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