ATEEZ marked an incredible milestone as their 12th mini album, GOLDEN HOUR: Part.3, enters No. 2 on the Billboard 200, solidifying their worldwide reign. The June 13, 2025, released album went out at 101,500 of physical copies in its first week, which accounted for a total of 105,000 equivalent album units, including 3,000 SEA and 500 TEA. This marks their seventh consecutive top 7 entry, following the success of GOLDEN HOUR: Part.2’s No. 1 debut in November 2024. The climb reflects ATEEZ’s growing fanbase and strategic release, outpacing many Western acts.
Success Driven by Fan Power
The No. 2 ranking, trailing only Morgan Wallen’s I’m the Problem, showcases ATEEZ’s dedicated ATINY fanbase, whose purchases and streams propelled the album to the top of Billboard’s Top Album Sales chart. The lead single from the album, “Lemon Drop,” has powered the surge, reaching No. 69 on the Billboard Hot 100—ATEEZ’s debut—owing to 4.07 million on-demand streams. With 25 CD variations and high pre-order figures, the band’s meticulous marketing has optimized sales, demonstrating their competence in engaging audiences globally, from Seoul to the U.S.
Success Highlights Industry Impact
GOLDEN HOUR: Part.3’s success highlights ATEEZ’s development, capitalizing on their 2024 Coachella milestone and earlier Billboard victories such as THE WORLD EP.FIN: WILL. The album’s reign at Hanteo and Circle charts in South Korea, along with iTunes charts across 26 nations, indicates a cultural shift, with K-pop groups increasingly making waves in the U.S. music landscape. The collective’s fusion of hip-hop, EDM, and theatricality, refined since their 2018 emergence, continues to expand genre definitions, garnering acclaim for its forward-thinking sound.
Success Sparks Global Buzz
Fans and critics are buzzing, with social media expressing ATEEZ’s chart achievement as evidence of their perseverance. The release of the album coincides with their soon-to-start [IN YOUR FANTASY] world tour on July 5-6, 2025, in Incheon, building momentum. The viral dance challenge and various remixes of the song “Lemon Drop” have kept the group in the trending pages, while their seven-album streak in the top 10 puts them on the same pedestal as BTS and Stray Kids as K-pop royalty.
Success Establishes a New Legacy
As GOLDEN HOUR: Part.3 stays put at No. 2, its legacy begins to form. With more than 105,000 units sold in its first week, it’s the largest K-pop sales week of 2025, beating previous releases. This feat may lead the way to additional chart toppers and cement ATEEZ’s place as fourth-generation leaders. Whether it sparks a GOLDEN HOUR series conclusion or propels their tour into success, this success nods to their sustained popularity and their ability to transform global music trends.
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